It’s been a while since I decided to branch out and try a new concealer. I’ve been so stuck on my Tarte Shape Tape that I haven’t really felt the need to explore other options. Why fix what’s not broken right? But now that we’re officially in Fall, I thought I would start my search for a more hydrating concealer. Don’t get me wrong, Tarte Shape Tape is totally bomb, but it can be a bit drying under the eyes and on my drier spots. I’ve been seeing reviews for Too Faced’s Born This Way Multi-Use Sculpting Concealer all over the place lately and decided to try it out for myself.
On Sephora’s website, the Born This Way concealer is described as a “hydrating, buildable, multitasking concealer that masks imperfections, smooths, and sculpts skin for natural-looking coverage”. It’s infused with coconut water, alpine rose, and hyaluronic acid which are meant to provide a crease-free, weightless wear. Most importantly, this concealer is non comedogenic and is formulated without parabens, sulfates and phthalates. This line contains 20 different shades, with the cost per tube at $36 CAD each. What I’m absolutely living for is the fact that this concealer has 0.5 oz. of product, which is insane! Most concealers that I’ve come across typically contain 0.2-0.3 oz. So you’re definitely getting bang for your buck.
When I was placing my order online, I struggled a little with shade selection. It can sometimes be hard to really see the true undertone and overall colour of a concealer online, so I knew I was taking a gamble. I decided to go with the shade Swan, which is described as a “fairest neutral”. I thought something neutral would match my undertone best and do a good job at concealing dark circles and blemishes. It was a good thought in theory, but boy was I in for a surprise! This concealer is way more yellow than I expected! I know Too Faced is infamous for formulating bases with more of a yellow-tone, but this really took it to another level. In hindsight I probably should have went for a shade with a rosy undertone, but I have a feeling it still wouldn’t have been a great match.
For a bit of a shade comparison, I swatched two of my current go-to concealers, Tarte Shape Tape in Fair and Maybelline Instant Age Rewind in Ivory, next to the Too Faced concealer. As you can tell, my Tarte Shape Tape is easily my best match in terms of shade and undertone. Since my face is slightly darker (and more freckled!) than my hand, it works great for brightening under the eyes and highlighting certain areas of my face. My Instant Age Rewind, on the other hand, is a little too orange for me to use it as a regular concealer. Instead, I’ll sometimes put a small dab of it under my eyes before my Shape Tape to help with concealing dark circles. I find the orange/ salmon tones help to counteract any blue or purple that can sometimes peak through the skin under the eyes. In looking at these swatches next to one another, you can really see how yellow the Born This Way concealer is. It’s not as off in colour as my Instant Age Rewind, but it definitely isn’t a perfect match.
One thing that I really love about this concealer is how blendable it is. The formula is quite light but still pacts pigment, which makes it a dream to apply and blend out on the face. I find that this also helps a bit with softening the yellow-tone of the concealer as well. The more you blend the better the colour seem to get. I also want to take note of the applicator. Yowza, it’s massive! I’m not sure why concealer applicators seem to be so giant lately, but this concealer definitely follows that trend.
Overall, this concealer isn’t terrible. I’ve definitely grown to love it over time. I think if the colour selection in terms of undertones was a little better that I would probably be fully on board. In some ways, the Born This Way concealer beats out my tried and true Tarte Shape Tape. It’s more moisturizing under the eye and not as dry or cakey as my Shape Tape can tend to be. Although the Born This Way concealer hasn’t taken the place of my Tarte Shape Tape, it’s definitely made its was as a staple in my collection.
Have you tried Too Faced’s Born This Way concealer? How does it compare to other concealers you’ve tried and loved in the past?